Kira Marie Heimann (M.Sc.)

Heimann K, Bilstein N (2021) When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference.

Bilstein, N., Heimann, K. M., Schauerte, D. (2022) May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers. In: Bruhn, M., Hadwich, K. (Eds.) Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive, Forum Dienstleistungsmanagement, Wiesbaden: Springer Gabler: 239–263

Heimann, K. M. & Bilstein, N. (2021): Die Bedeutung Dritter für die Bewertung der Kundenmitwirkung im Service Recovery, Siebte Rostocker Dienstleistungstagung 2021, University of Rostock, Germany, Sept 9-10.

Heimann, K. M. & Bilstein, N. (2021): When Friends Are Watching You – The Effect of Customer Participation in Service Recovery during a Group Service Failure, Frontiers in Service Conference, Virtual Event, July 9-10.

Heimann, K.M. & Bilstein, N. (2021): When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps, 50th European Marketing Academy (EMAC) Conference, Virtual Event, May 25-28.

Heimann, K. M., Bilstein, N., Souka, M., & Decker, R. (2022): Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load, International Conference on Challenges in Managing Smart Products and Services, Bielefeld, Germany, Aug. 25-26

Heimann, K. M., Bilstein, N., & Haurand, M. D. (2022): Smart transformative services as flanking measures during pandemics? – The importance of trust-building factors for digital contact tracing app acceptance, 12th SERVSIG Conference, University of Strathclyde, Glasgow, Scotland, June 16-18.