Research

Most research endeavors at the Chair of Innovation and Technology Management can be attribute to one (or several) of the following fields of research:

• Economic implications of smart products and services (e.g., corresponding business model innovations, smartness barriers)
• Market diffusion of innovations and technologies (e.g., planning the market introduction of new products, multi-generation technology succession)
• Sustainability issues (e.g., promoting respective innovations)
• Cooperation between market players in developing new products or services (e.g., between an incumbent firm and a startup company or between universities and industry)
• Management of research and development (e.g., R&D project selection and resource allocation)
• Digital platforms (e.g., measures for overcoming the chicken-and-egg problem when establishing a two-sided platform).

In order to address these issues we resort to various methods:

• Agent-based market simulation (as, for instance, has been the case in research projects QuaSiMoDI, MCCE, MOSES3, and itsowl-VorZug)
• Quantitative empirical studies (most often, following an experimental design)
• Qualitative empirical studies (e.g., interviews and/or case studies)
• Mathematical modeling of real-world problems and (interactive) decision support; alternative solutions also may be identified through (multi-objective) meta-heuristic solution procedures (e.g., Tabu Search, GA, ACO).

Research questions typically are related to innovation and technology management. Sometimes, however, we also investigate relevant aspects in other fields such as in e-business, IT management, or healthcare management.

We also highly welcome cooperations with industry / businesses if this involves an interesting research issue. Such a cooperation also allows for demonstrating the applicability of our research outcomes (e.g., market simulations, decision support systems) which is of particular value when publishing these results.